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Real world, practical insights

The Support Mirage

The Support Mirage

Why AI systems fail when they trust user labels A mid-market construction firm with £79m turnover and 297...

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When you can’t say what you’re looking for

When you can’t say what you’re looking for

PLUS: Why Your Agents Keep Losing Context (And How to Fix It) From the aibl team UK employers keep saying...

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Why Your Agents Keep Losing Context (And How to Fix It)

Why Your Agents Keep Losing Context (And How to Fix It)

A mid-market marketing agency built a single agent to research target companies for outbound campaigns. On its...

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Why Operators Are Going On Record

Why Operators Are Going On Record

PLUS: Stop practising on your best prospects From the aibl team One of the hardest parts of building...

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The Roleplay Dojo – How to Stop Practising on Your Best Leads

The Roleplay Dojo – How to Stop Practising on Your Best Leads

A Deal You Only Get One Shot At A UK logistics firm lost a £50,000 ARR deal after a polite but unsuccessful...

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What will you do with infinite software?

What will you do with infinite software?

PLUS: The hidden costs of agentic AI and how governance fixes them From the aibl team Over the break I had...

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The Brand Constitution: How to Automate Brand Governance

The Brand Constitution: How to Automate Brand Governance

The Hidden Editing Tax A mid-market brand used an agent to generate 500 product descriptions, finishing the...

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The aibl Download: 7 Links to Close Out and Look Ahead

The aibl Download: 7 Links to Close Out and Look Ahead

From real AI costs to human resistance: seven sharp reads on moving from pilots to production in 2026. The...

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Know Who Is Going To Ghost Before It’s Too Late

Know Who Is Going To Ghost Before It’s Too Late

PLUS: 26′ Predictions and a thank you from the aibl Team From the aibl team As the year winds down, I...

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The Churn Hunter – Spotting Customers Who Are Leaving Before They Ghost

The Churn Hunter – Spotting Customers Who Are Leaving Before They Ghost

A Christmas Surprise During a December retention review, a mid-market IT provider found a problem hiding in...

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Treat Agents Like Headcount, Not Software

Treat Agents Like Headcount, Not Software

For the research behind this, see aibl's UK mid-market data on AI ROI in...

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Why Your Agent Costs More Than You Think (And How to Fix It)

Why Your Agent Costs More Than You Think (And How to Fix It)

A 500 employee SaaS company built an agent to handle refund requests and in the demo, it looked great checking...

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