Explore AI Resources

Practical AI insights

Sales and marketing leaders

This is where UK sales, marketing and revenue leaders find what is actually working with AI. Case studies, aibl research and practical playbooks covering demand, content, pipeline and closing, from operators who have put AI into production.

AI strategy at Bidwells: doubling revenue without doubling headcount
Meta ads creative at Mother Root: how AI fixed the brief bottleneck
AI in marketing at Ecologi: augment the team, keep the trust
Marketing operating model redesign: fix the process before the AI
AI visibility: how brands get found and trusted by AI agents
AI sales agents: how Outreach cuts the grunt work out of selling
AI marketing automation: from a whiteboard sketch to a campaign
AI market research at Nomad Foods: what synthetic consumers miss
AI in sales at Salesforce: how its own solution engineers adopted it
AI in PR at Babel: from daily use to results in the P&L
AI in advertising: how StackAdapt turns questions into actions
AI-generated ads at Oddbox: why gut feel still finds the idea