This is where UK sales, marketing and revenue leaders find what is actually working with AI. Case studies, aibl research and practical playbooks covering demand, content, pipeline and closing, from operators who have put AI into production.
Most companies we work with have a high degree of AI adoption. But there's enormous variation between teams and...
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Stuart Bruce is co-founder and co-CEO of Purposeful Relations, which advises communications teams on AI,...
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Marketing and sales run more AI than any other function, and can prove less of it. In aibl's survey of 755 UK...
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Large language models increasingly form the B2B buyer shortlist before the formal funnel begins: an estimated 19...
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At the growthLIVE roundtable in London, speakers described a B2B buying journey where the decision increasingly...
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AI has become the single most important research source in B2B buying. In Forrester's 2026 survey of nearly...
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UK mid-market GTM and Marketing teams report 44.9% measurable AI ROI. Tech and IT teams at the same organisations...
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Last week we wrote about agents that succeed by integrating with tools teams already use. This week, a mid-market...
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