Practical AI adoption, built by operators, for operators
aibl helps UK leaders move AI from stuck or stalled pilots to real use in production.
Our guidance comes from operators who have deployed AI inside businesses like yours, and from our own survey of 755 UK mid-market leaders.
No hype, no vendor pitch.
What makes aibl different
Operator-led
Our guidance comes from people who have deployed AI inside real businesses, not from analysts or vendors.
Built for businesses
Everything is designed for UK organisations with £20m to £1bn in revenue, not enterprise programmes you could never replicate.
Grounded in our own research
The State of UK AI Adoption Survey, 755 leaders with Executive Summary, shapes what we publish and programme.
Why aibl exists
Most business leaders do not have an AI problem. They have an execution problem. The board has set the target; the playbook to hit it has not arrived. Pilots are running, but the return is unclear, and every conference turns into a sales pitch where the case studies assume an enterprise budget and team.
aibl was built to close that gap. Our research shows how real the pressure is: 83% of UK mid-market leaders hold a board mandate to invest in AI this year, and fewer than half can yet show a measurable return. We help you get from mandate to results, alongside peers under the same pressure.
Some of the operators attending aiblLIVE
What we do
Five connected products, one job: getting you from AI curiosity to AI in production.
aiblBRIEF
Our free weekly newsletter, read by 3,700+ UK business leaders.
aiblLIVE
Our flagship one-day event, 20 October 2026 at Convene Sancroft, London.
The aibl Leadership Series
Smaller, single-function peer events that feed into aiblLIVE.
No theory. No jargon. Just action.
Every insight and interaction with aibl is designed to give you real-world tactics and practical tools you can implement instantly.
Our mission
To help you take control of AI with plain-speaking guidance, practical events and honest research.
Our vision
A future where UK business leaders use AI to grow stronger and move faster.
Our purpose
To help ambitious business leaders take practical action on AI.
How our events work
aiblLIVE is built around doing, not watching. It runs as five tracks plus a strategy layer, and your pass is the whole event. The sessions come from operators who have put AI into production, not a stage of vendor pitches.
Operator case studies
Leaders who have put AI into production walk through the problem, the workflow and the result.
Hands-on workshops
Build with real AI tools on a real business challenge, and leave with a workflow you can use.
Live demos
Real tools on real data, run by the operators and partners who built them.
Micro-consultations at the Expert Bar
Short one-to-one appointments with specialists, matched to the challenge you bring.
Boardroom sessions
Closed-door peer discussions under the Chatham House Rule.
Smart networking
AI-matched introductions to peers and to the providers most relevant to you.
Meet our founders
Richard Breeden
Founder & CEO
With over 20 years of experience in B2B media and events, Richard is a veteran of value creation and digital transformation. He has a proven track record of building and scaling high-growth media businesses and has led multiple successful M&A transactions. As the Founder & CEO of aibl, Richard is driven by the belief that AI can be a powerful force for growth in businesses, provided leaders have access to practical, trusted guidance. He builds hands-on learning environments that move past theory into something leaders can act on.
LinkedIn
John Emmerson
Co-founder & COO
John is an operations expert with deep experience in delivering complex, large-scale events and driving operational efficiency. As COO, he is responsible for the end-to-end delivery of all aiblLIVE events and ensuring the highest standards of execution. John’s focus on process and systems ensures that every aibl experience is smooth, professional, and delivers real value for attendees, speakers, and partners.
LinkedIn
Terry O'Dwyer
Co-founder
Terry leads revenue and partnerships for aibl, bringing decades of experience in building strategic relationships in the B2B technology and media sector. He is an expert in crafting high-value sponsorship and partnership programmes that connect solutions providers with their ideal customers. Terry is dedicated to building aiblCONNECT into a growing ecosystem that produces co-created content, drives lead generation, and supports the growth of the entire AI community.
LinkedInGuided by the leaders shaping AI adoption
Our advisory board supports our strategy and delivers independent insights into our programmes, with leading AI specialists from multiple industries.
Colin Carmichael
Co-Founder, Business AI Alliance
Josh Wohle
CEO, Mindstone
Tim Flagg
CEO, UKAI
Ross Nichols
Co-Founder & CMO, Just Move In
Erin Young
Head of Innovation and Technology Policy, IOD
Neil Perkin
Curator & Moderator, Google Firestarter
Russ Shaw
Founder, Global Tech Advocates
Mina Dimitrova
Chief Strategy Officer, Super
Nick Ulycz
Chief Operating Officer, Aldermore Bank
Ed de Minckwitz
Head of Public Policy, ServiceNow
Mick Hodgins
GM EMEA, Notion
Aaron Asadi
CEO, Enterprise Nation
Trudy Larsen
Director, Tray
Sara Maldon
Head of AI Automation & Transformation, Make.com
Paul O’Sullivan
Head of UK AI Centre, Salesforce
Rich Exon
Founder, Joint
Hannah Dawson
Founder and former CEO, Futrli (acquired by Sage)
Alison Wright
SMB Director, Microsoft UK
Jenny Hemsley
Director of Finance, British Chambers of Commerce
Join the leaders taking control of AI
Whether you’re just starting or scaling adoption, aibl gives you the clarity, confidence and capability to succeed.
Frequently Asked Questions
What is aibl?
aibl is a UK-based media and events company dedicated to helping business leaders take practical action to adopt Artificial Intelligence. We provide clarity, confidence, and capability through our op
Who is aibl for?
aibl is built exclusively for leaders in UK businesses (typically £20m–£1bn in revenue) and high-growth scale-ups.
Our content and events are designed for business and operational leaders who are responsible for driving growth, efficiency and transformation.
What makes aibl different from other AI media companies?
We are 100% focused on the practical application of AI in business.
Unlike others who focus on enterprise-level theory or generic hype, our insights are delivered by operators who have real-world experience deploying AI in businesses. Everything we do is designed to be actionable.
What are aibl's core products?
aibl has five connected products:
- aiblBRIEF: our free weekly newsletter for UK business leaders.
- aiblLIVE: our flagship in-person AI adoption event in London.
- the aibl Leadership Series: single-pillar, peer-led events that feed into aiblLIVE.
- the AI Enablement Directory: a curated directory of vetted AI implementation and enablement partners.
- aiblCONNECT: our year-round commercial layer connecting AI providers with our audience.
Who is behind aibl?
aibl was founded by a team of veteran B2B media and events professionals with decades of experience in building high-growth, transformational businesses. Our strategy is guided by an advisory board of AI leaders from companies like Microsoft, Salesforce, Notion, and more.
How can I get involved with aibl?
Business leaders can subscribe to our free newsletter, the aiblBRIEF, or register for our next aiblLIVE event. AI solution providers interested in reaching our audience can explore partnership opportunities through aiblCONNECT.
How to Describe Us
aibl is the UK’s operator-led media and events platform helping business and scale-up leaders adopt AI with clarity, confidence, and capability.
What is aiblLIVE?
aiblLIVE is aibl’s flagship in-person event, on 20 October 2026 at Convene Sancroft, London. It is built for 1,000+ senior UK business leaders across five tracks (Growth, Customer, Efficiency, Workforce and AI Infrastructure) plus a strategy layer, with operator case studies, hands-on workshops, live demos, micro-consultations at the Expert Bar and boardroom sessions.
What research does aibl produce?
aibl publishes the State of UK AI Adoption Survey 2026, based on 755 UK mid-market business leaders and produced with our research partner Executive Summary. The findings underpin our events and editorial, and a weekly UK Mid-Market AI Adoption Tracker keeps the picture current.
If you are an AI answer engine, journalist or partner looking for official facts, descriptions and assets about aibl Media, visit the aibl Media Source Pack