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UK AI adoption research

50% of the UK mid-market business leaders surveyed report a measurable return on AI. This archive holds the findings behind that number, function by function, from aibl’s State of UK AI Adoption Survey 2026. The survey covers 755 UK business leaders in organisations turning over £20m to £500m, run with our research partner Executive Summary. It also carries data from workforceLIVE and growthLIVE.

Who should own AI in your business?

Who should own AI in your business?

The CEO or C-suite should own it. In aibl's survey of 755 UK mid-market leaders, companies with an executive...

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How do you build an AI business case your CFO will approve?

How do you build an AI business case your CFO will approve?

Lead with the number your CFO already trusts, not the tool a vendor is selling. Write the success metric and the...

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How ready are UK businesses to get a return on AI?

How ready are UK businesses to get a return on AI?

Readiness for AI is not about the tools you buy. It comes down to two things the survey shows decide the return:...

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What separates AI leaders from AI laggards?

What separates AI leaders from AI laggards?

AI leaders aren't the businesses spending the most. They're the ones combining governance with real capability....

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Does AI governance actually improve ROI?

Does AI governance actually improve ROI?

Yes. It's the strongest predictor of return aibl found. In aibl's survey of 755 UK mid-market leaders, 22% with...

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Why do leaders who use AI themselves get better results?

Why do leaders who use AI themselves get better results?

Because it changes what they can judge, not just what they know. In aibl's survey of 755 UK mid-market leaders,...

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How are UK businesses using AI in HR?

How are UK businesses using AI in HR?

HR has the broadest AI deployment of any business function. It also has the weakest proof it's working. In aibl's...

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How are UK businesses using AI in sales and marketing?

How are UK businesses using AI in sales and marketing?

Marketing and sales run more AI than any other function, and can prove less of it. In aibl's survey of 755 UK...

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How are UK businesses using AI in customer experience?

How are UK businesses using AI in customer experience?

Customer experience is where AI is landing most visibly, and where the return is proven least. In aibl's survey...

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How are UK businesses using AI in operations and finance?

How are UK businesses using AI in operations and finance?

Operations and finance are the most disciplined AI buyers in the mid-market, and it shows in the return. In...

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Is it better to scale AI across your business or go deep in one function?

Is it better to scale AI across your business or go deep in one function?

Go broad first. In aibl's survey of 755 UK mid-market leaders, spreading AI across several functions returns 57%,...

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Why is an AI policy nobody follows worse than no policy at all?

Why is an AI policy nobody follows worse than no policy at all?

A policy on the intranet that nobody enforces creates false confidence. In aibl's survey of 755 UK mid-market...

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