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Practical AI insights

Insights & Case Studies

No theory. No hype. Just what’s actually working in mid-market AI adoption and what isn’t.

Sits alongside our broader Practical AI Insights library.

Every article is grounded in real operator experience: the workflows that delivered ROI, the projects that stalled, and the lessons that only come from doing the work. For the data behind the same audience, see our Research Reports. For step-by-step implementation guides, see the Playbooks.

We interview the leaders who are shipping AI in their businesses and dissect their results so you can learn from their wins and avoid their mistakes. Watch the full video interviews.

workforceLIVE: What the data says about AI ROI and organisational readiness

workforceLIVE: What the data says about AI ROI and organisational readiness

Last week we hosted aibl’s first workforceLIVE event in London, focusing on Capabilities, Culture and...

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AI Amplifies What’s Already There: Lessons from workforceLIVE

AI Amplifies What’s Already There: Lessons from workforceLIVE

Most organisations have invested in AI tools over the last three years. About half of them are still waiting for...

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The Fourth Dimension: Building Human Capability into the AI Strategy with Rahim Hirji, Superskills

The Fourth Dimension: Building Human Capability into the AI Strategy with Rahim Hirji, Superskills

Rahim Hirji, founder of Superksills, thinks we’re missing something profound in our approach to AI...

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The Fourth Dimension with Rahim Hirji

The Fourth Dimension with Rahim Hirji

What does an organisation need its people to become to succeed in the new world? That’s the question that...

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Your C-suite thinks the AI rollout is going better than it is

Your C-suite thinks the AI rollout is going better than it is

The C-suite in the mid-market is justifiably proud of being closer to the work and to clients than they would be...

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The Imagination Gap: Why FOMO Gets You a Pilot and Nothing More with Paul O’Sullivan, Salesforce

The Imagination Gap: Why FOMO Gets You a Pilot and Nothing More with Paul O’Sullivan, Salesforce

Paul O'Sullivan, CTO of Salesforce UK and Ireland, believes that FOMO is enough to get a pilot started, but having real intention around your...

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Moving AI from pilot to production: Salesforce’s Paul O’Sullivan on avoiding FOMO investment

Moving AI from pilot to production: Salesforce’s Paul O’Sullivan on avoiding FOMO investment

For Paul O'Sullivan, CTO of Salesforce UK and Ireland, the story of how organisations responded to generative AI...

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Mid-Market AI Adoption by Function: aibl’s 2026 Survey

Mid-Market AI Adoption by Function: aibl’s 2026 Survey

One of the many ways in which AI is different from the other transformative business technologies is that most of...

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The audience that comes to buy

The audience that comes to buy

By Richard Breeden, Founder, aibl Media Published 28 April 2026 When we set out to run The State of UK AI...

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Most UK commercial teams have AI. Fewer than half are measuring any return

Most UK commercial teams have AI. Fewer than half are measuring any return

Published by Richard Breeden · June 2026 · 5 min read Our survey of 755 UK mid-market leaders found that GTM...

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The Augmented Human: Building a Philosophy-First AI Strategy with Kerri O’Neill, Ipsos UK & Ireland

The Augmented Human: Building a Philosophy-First AI Strategy with Kerri O’Neill, Ipsos UK & Ireland

As Chief People Officer at Ipsos UK and Ireland, and its Global AI Workforce Transformation Lead, Kerri O'Neill thinks that sequence is where...

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Why Ipsos wrote the rules before rolling out the tools

Why Ipsos wrote the rules before rolling out the tools

When a significant new technology arrives, the instinct is to start with the tools. Kerri O'Neill has spent over...

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