BCG’s AI at Work study confirms what aibl’s research already found
I told you so. It's petty I know, but it feels good when a monster like BCG reinforces a message from your own...
Read moreNo theory. No hype. Just what’s actually working in mid-market AI adoption and what isn’t.
Sits alongside our broader Practical AI Insights library.
Every article is grounded in real operator experience: the workflows that delivered ROI, the projects that stalled, and the lessons that only come from doing the work. For the data behind the same audience, see our Research Reports. For step-by-step implementation guides, see the Playbooks.
We interview the leaders who are shipping AI in their businesses and dissect their results so you can learn from their wins and avoid their mistakes. Watch the full video interviews.
I told you so. It's petty I know, but it feels good when a monster like BCG reinforces a message from your own...
Read more
Rupert Kemp, director of strategy and special projects in the office of the CEO at Google DeepMind, advises...
Read more
A new Harvard Business School working paper by Hyunjin Kim (INSEAD) and Rembrand Koning finds that AI-native...
Read more
Rana Gujral (CEO, Behavioral Signals) explains why AI adoption fails far more often because of decision design, incentives and feedback loops than...
Watch video
Rana Gujral, CEO of Behavioral Signals, argues that AI oversight starts with one question most buyers never ask:...
Read more
Large language models increasingly form the B2B buyer shortlist before the formal funnel begins: an estimated 19...
Read more
At the growthLIVE roundtable in London, speakers described a B2B buying journey where the decision increasingly...
Read more
AI has become the single most important research source in B2B buying. In Forrester's 2026 survey of nearly...
Read more
The hardest parts of mid-market AI adoption are political, not technical, according to candid growthLIVE...
Read more
Sentiment towards AI across the UK mid-market is strongly positive, even where returns are still unproven. In...
Read more
Ali Wright, SMB Director at Microsoft UK on how AI is moving faster than most leaders realise…
Watch video
Your employees are already using AI, whether or not you have approved it. Microsoft research finds 71% of UK...
Read moreGet ahead with the most actionable insights, playbooks and real-world AI use cases you can adopt right now, in your inbox every week