No theory. No hype. Just what’s actually working in mid-market AI adoption and what isn’t.
Sits alongside our broader Practical AI Insights library.
Every article is grounded in real operator experience: the workflows that delivered ROI, the projects that stalled, and the lessons that only come from doing the work. For the data behind the same audience, see our Research Reports. For step-by-step implementation guides, see the Playbooks.
We interview the leaders who are shipping AI in their businesses and dissect their results so you can learn from their wins and avoid their mistakes. Watch the full video interviews.
Rana Gujral (CEO, Behavioral Signals) explains why AI adoption fails far more often because of decision design, incentives and feedback loops than...
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Rana Gujral is the CEO of Behavioral Signals, which uses voice AI to detect intent, emotion, and risk in real...
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Last week we wrote about how the B2B selling process is changing, as LLMs draw the buyer away from your known...
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The message was never the problem Last week we covered the growthLIVE roundtable from London, 10 June. This...
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Earlier this year, Forrester surveyed nearly 18,000 business buyers for its State of Business Buying, 2026. Twice...
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Last week's growthLIVE roundtables produced some of the most candid thinking we've heard from mid-market leaders...
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In keeping with our lead article, we went back into the data from aibl's mid-market AI survey. This time, we...
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Ali Wright, SMB Director at Microsoft UK on how AI is moving faster than most leaders realise…
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Ali Wright, SMB Director at Microsoft UK, talks to small and mid-sized business owners across the UK every day -...
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In keeping with our lead article, we went into the data from aibl’s Mid-market AI survey and dug into...
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Max Haining, founder of 100 School believes companies are failing because they've given people access without giving them a structured way to...
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"For the last two years, organisations have been chucking mud at the wall," says Max Haining. "Now lots of...
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