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AI in practice

Build stories from real AI deployments, published without the company name but with the numbers, the tools and what broke. One managed IT firm cut inbound admin time by 87% for £140 a month. Another spent £83,000 diagnosing the wrong problem first.

AI in Practice: How a better prep process created a new problem

AI in Practice: How a better prep process created a new problem

This week we spoke to the head of sales at a mid-market SaaS firm selling compliance and scheduling software to...

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AI in Practice: What broke when the checking stopped

AI in Practice: What broke when the checking stopped

AI agents do not fail loudly when oversight breaks down -- they drift. A mid-market logistics firm ran an AI agent...

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What broke when an agent moved from pilot to production

What broke when an agent moved from pilot to production

A mid-market professional services firm moved an AI agent into their live billing support queue earlier this...

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From voice dump to action list

From voice dump to action list

Voice notes from calls, meeting transcripts, half-formed ideas recorded on the move. They contain commercial...

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A managed IT firm cut inbound admin time by 87% for £140 a month

A managed IT firm cut inbound admin time by 87% for £140 a month

For this week’s AI in practice, we spoke to the founder of a regional managed IT services provider that had...

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What sales automation looks like when it really works

What sales automation looks like when it really works

Last week we wrote about agents that succeed by integrating with tools teams already use. This week, a mid-market...

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AI in Practice – Automating the First Layer of Customer Contact

AI in Practice – Automating the First Layer of Customer Contact

A UK specialist eye clinic cut reception workload by over 70% and reduced no-shows by 35% by automating the first...

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The Support Mirage

The Support Mirage

Why AI systems fail when they trust user labels A mid-market construction firm with £79m turnover and 297...

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Why Your Agents Keep Losing Context (And How to Fix It)

Why Your Agents Keep Losing Context (And How to Fix It)

A mid-market marketing agency built a single agent to research target companies for outbound campaigns. On its...

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The Roleplay Dojo – How to Stop Practising on Your Best Leads

The Roleplay Dojo – How to Stop Practising on Your Best Leads

A Deal You Only Get One Shot At A UK logistics firm lost a £50,000 ARR deal after a polite but unsuccessful...

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The Brand Constitution: How to Automate Brand Governance

The Brand Constitution: How to Automate Brand Governance

The Hidden Editing Tax A mid-market brand used an agent to generate 500 product descriptions, finishing the...

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The Churn Hunter – Spotting Customers Who Are Leaving Before They Ghost

The Churn Hunter – Spotting Customers Who Are Leaving Before They Ghost

A Christmas Surprise During a December retention review, a mid-market IT provider found a problem hiding in...

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