BCG’s AI at Work study confirms what aibl’s research already found
I told you so. It's petty I know, but it feels good when a monster like BCG reinforces a message from your own...
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I told you so. It's petty I know, but it feels good when a monster like BCG reinforces a message from your own...
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Rupert Kemp, director of strategy and special projects in the office of the CEO at Google DeepMind, advises...
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A new Harvard Business School working paper by Hyunjin Kim (INSEAD) and Rembrand Koning finds that AI-native...
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Rana Gujral (CEO, Behavioral Signals) explains why AI adoption fails far more often because of decision design, incentives and feedback loops than...
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Rana Gujral, CEO of Behavioral Signals, argues that AI oversight starts with one question most buyers never ask:...
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Large language models increasingly form the B2B buyer shortlist before the formal funnel begins: an estimated 19...
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The decision now happens in a room you can't enter PLUS: A third of...
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At the growthLIVE roundtable in London, speakers described a B2B buying journey where the decision increasingly...
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AI has become the single most important research source in B2B buying. In Forrester's 2026 survey of nearly...
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Your AI problem is political, not technical PLUS: The firms with zero...
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The hardest parts of mid-market AI adoption are political, not technical, according to candid growthLIVE...
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Sentiment towards AI across the UK mid-market is strongly positive, even where returns are still unproven. In...
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