The Market

The market has a problem. You are the solution

Source: From the AI Enablement Insider Survey, March 2026

Mid-market AI buyers know they need help. They just can’t tell who delivers it.

They are shortlisting now.

100%

of businesses surveyed said tools alone are insufficient, implementation support is essential

78%

of those who went “tools first” saw limited or no meaningful business impact

89%

say buying enablement services is harder than buying any other professional service

3

average number of providers on a shortlist which means selection is happening, and positioning matters

The Right Room

Leaders with authority and budget

Source: aibl, State of UK Mid-Market AI Adoption Survey, n=755, Jan–Mar 2026

82.5%

hold an active board mandate to invest in AI

87%

believe AI will fundamentally transform their industry

65.%

can approve new engagements in days or weeks, not months

14%

have deployed AI at scale

The Buyers

C-Suite & senior functional heads

Every delegate at aiblLIVE London is there because their organisation is actively navigating an AI decision.

They have a mandate, a budget, and a shortlist to build.

77.5% are C-Suite, MD, functional head or business owner.

The Strategy Leader

CEOs, MDs, Managing Directors, Founders and Business Owners. They don’t attend one track, they move across all five.

The Growth Leader

CMOs, CROs, VP Sales and Marketing, Heads of Growth, RevOps and Lifecycle Marketing.

The Workforce Leader

CPOs, CHROs, HR Directors, Directors of L&D and Organisational Development, Capability Leaders, Heads of AI Capability

The Customer Leader

CCOs, Customer Experience Directors, Heads of Customer Success and Contact Centre Operations

The Efficiency Leader

COOs, CFOs, Chief Transformation Officers, VP Operations, Directors of Operational Excellence and Transformation

The Infrastructure Leader

CIOs, CTOs, CDOs, Heads of Data, Engineering and AI Governance

Enablement Partners Already Signed Up

No Wasted Time

AI Powered Connections

Every delegate at aiblLIVE declares their track, their role, and the problem they’re trying to solve. Your Expert Bar conversations route to the leaders whose intent matches your expertise.

Self-selected buyers, not browsers

They chose their track because it names their biggest challenge. Yours is the expertise that solves it.

Matched before the doors open

AI Smart Matchmaking surfaces the right leaders before you arrive. You walk in warm, not cold

Conversations that go somewhere

Pre-booked Expert Bar slots. No cold approaches. Every conversation starts with shared context.

The Campaign

Pre, during and post-event activation

Built for relationship-led businesses. Four ways to show up.

AI Enablement Directory listing — free

The UK&I’s only curated mid-market AI partner directory. Operators search it weekly when shortlisting.

Expert Bar at aiblLIVE

Up to 12 pre-booked 1:1 consultation slots of 20 minutes each, inside the Discovery Zone. Built for relationship-led firms.

Boardroom Session

45 minutes, up to 30 senior leaders. Intimate, high-trust, off-the-record. The meeting you’d normally wait six months to get.

Hands-on Workshop

60 minutes. Delegates leave with something real — a framework, a diagnostic, a working artefact. The format that proves capability without selling.

Lightning Case Study

10 minutes on stage. Practitioner-led, outcome-focused. Third-party validation, at scale, in the room.

FAQs

Frequently Asked Questions

Everything you need to know about working with aibl as an enablement provider — whether you are considering the Enablement Directory, the Expert Bar at aiblLIVE, or a content partnership through aiblCONNECT. Also explore our weekly newsletter reaching 2,500+ mid-market leaders.

What types of businesses can work with aibl as an enablement provider?

aibl works with AI consultancies, AI implementation specialists and AI training providers that serve UK mid-market and scale-up businesses.

This includes strategy and readiness consultancies, technical implementation partners, process automation specialists, and accredited AI training providers.

The Directory is not for SaaS platforms or software vendors as enablement providers the directory and event activation are designed for businesses whose primary value is expertise and delivery, not a software licence.

We work with platforms and vendors through other aiblLIVE and aiblCONNECT products.

Is registration in the AI Enablement Directory free?

Yes. Registration and a standard listing are free of charge.

There are no fees to submit a registration, to have your listing reviewed, or to maintain a standard listing once approved.

aibl may introduce optional premium listing features in the future, but any changes will be communicated to registered partners in advance.

The Expert Bar at aiblLIVE and aiblCONNECT content partnerships are separate commercial activations with their own pricing.

What does aiblCONNECT include?

aiblCONNECT is aibl’s content and lead generation programme for partners.

It includes co-branded research reports, practical playbooks, case studies and interview features on aibl’s LinkedIn media channel.

All content is distributed through aiblBRIEF (aibl’s weekly newsletter for mid-market leaders), aibl’s LinkedIn audience and the wider aibl partner network (reaching over 4 million professionals across EMEA).

aiblCONNECT is available as a standalone product or as an add-on to your aiblLIVE activation.

What kind of results can we expect from working with aibl?

Results depend on the activation.

For the Expert Bar at aiblLIVE, partners typically leave with 15–30 structured conversations with qualified mid-market buyers, post-event lead data with intent signals and a main stage case study appearance (for selected partners).

For the AI Enablement Directory, partners gain a permanent, verified presence in the UK&I’s only curated mid-market AI partner directory, connected to the aibl event and content ecosystem.

For aiblCONNECT content partnerships, partners gain co-branded assets that generate leads over 12+ months, distributed to a qualified mid-market audience.

We will discuss specific expectations and benchmarks on your discovery call.

How do I find out more or book a discovery call?

Click the “Book a Discovery Call” button on this page.

A discovery call takes 20 minutes. We will walk you through the directory, the Expert Bar, the aiblCONNECT options and discuss whether there is a fit for your business.

Can we participate in just the directory, or just the Expert Bar?

Yes. The AI Enablement Directory is a standalone product and registration is free and independent of any event or content partnership.

The Expert Bar at aiblLIVE is available to partners with an approved directory listing but does not require an aiblCONNECT content partnership.

aiblCONNECT content partnerships are available as a standalone or as an add-on to aiblLIVE activation.

We will discuss the options that make sense for your business on the discovery call.

What is aibl's qualification criteria for the enablement directory?

The aibl team reviews every application against three criteria.

First, service type: your business must deliver expertise and implementation services, not primarily a software product.

Second, mid-market track record: you must be able to demonstrate real delivery experience with businesses in the £25m–£500m revenue range or high-growth scale-ups.

Third, UK delivery capability: you must have a UK-based team or active UK client delivery, a UK website alone is not sufficient. If you are on the borderline on any of these criteria, register anyway and tell us your story. We review every application individually.

How does aibl's approach differ from a traditional media company selling sponsorships?

aibl was founded by operators for operators. 

The Expert Bar is integrated into the event’s learning experience.

The directory is curated, not open.

Content is co-created to be genuinely useful to mid-market leaders, not dressed-up vendor marketing.

The result is that the buyers you meet through aibl are further along in their decision-making process and more likely to convert than those you reach through traditional event sponsorship or generic directories.