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Practical AI insights

Interviews

Interviews with the people running AI adoption inside UK organisations, and with the vendors, trainers and industry bodies selling into them. Guests include operators from Bidwells, Ipsos, WPP, Zencargo, Just Move In and Informa, plus Microsoft UK, Salesforce and ServiceNow. Each interview is published as both video and article.

Your Moat Is What You Already Know

Your Moat Is What You Already Know

Mark Riley runs Mathison AI, a boutique AI advisory in Bristol that started out advising media companies and now...

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AI’s bigger prize is growth, not cost-cutting

AI’s bigger prize is growth, not cost-cutting

Amin Mrini is Group Chief Commercial AI Officer at Informa, the B2B information services group. He spent close to...

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The AI is almost never the thing that’s broken

The AI is almost never the thing that’s broken

Anca Pintilie spent six years running marketing and brand for one of Amazon's largest operations in EMEA, most...

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Q&A with Rupert Kemp, Director of Strategy and Special Projects, Office of the CEO, Google DeepMind

Q&A with Rupert Kemp, Director of Strategy and Special Projects, Office of the CEO, Google DeepMind

Rupert Kemp, director of strategy and special projects in the office of the CEO at Google DeepMind, advises...

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What Happens on the Bad Day? AI Oversight for Leaders

What Happens on the Bad Day? AI Oversight for Leaders

Rana Gujral, CEO of Behavioral Signals, argues that AI oversight starts with one question most buyers never ask:...

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Your employees are already using AI. The question is whether you know about it.

Your employees are already using AI. The question is whether you know about it.

Your employees are already using AI, whether or not you have approved it. Microsoft research finds 71% of UK...

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Why most AI training changes nothing and what to do instead

Why most AI training changes nothing and what to do instead

"For the last two years, organisations have been chucking mud at the wall," says Max Haining. "Now lots of...

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Don’t let AI happen to you with Ed de Minckwitz

Don’t let AI happen to you with Ed de Minckwitz

Ed de Minckwitz, Director of Public Policy at ServiceNow UK, doesn't start with the technology. He starts with...

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AI Amplifies What’s Already There: Lessons from workforceLIVE

AI Amplifies What’s Already There: Lessons from workforceLIVE

Most organisations have invested in AI tools over the last three years. About half of them are still waiting for...

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The Fourth Dimension with Rahim Hirji

The Fourth Dimension with Rahim Hirji

The human capabilities that determine whether AI investment compounds or merely costs — curiosity, change...

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Moving AI from pilot to production: Salesforce’s Paul O’Sullivan on avoiding FOMO investment

Moving AI from pilot to production: Salesforce’s Paul O’Sullivan on avoiding FOMO investment

For Paul O’Sullivan, CTO of Salesforce UK and Ireland, the story of how organisations responded to...

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If your organisation was already struggling, AI will just make it louder

If your organisation was already struggling, AI will just make it louder

AI is the ultimate fix: bring in the tools, improve the numbers, move faster. AI does not fix broken organisations...

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