Explore AI Resources

Practical AI insights

Customer and CX leaders

For customer experience, service and success leaders using AI to serve, retain and grow their customers. Case studies, aibl research and playbooks on support automation, personalisation and retention, from teams that have shipped it.

Customer service automation at SHL: 80% of queries, no job losses
AI personalisation at the Retail Trust: the Netflix of wellbeing
AI customer service agent at Marshmallow: built to keep customers
AI concierge at the Belgian Grand Prix: turning fans into buyers
Where AI fits in GoStudent’s customer work

Where AI fits in GoStudent’s customer work

At GoStudent, Achilleas Kasimidis and his team set out to automate the first sales call, taking a new enquiry...

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How are UK businesses using AI in customer experience?

How are UK businesses using AI in customer experience?

Customer experience is where AI is landing most visibly, and where the return is proven least. In aibl's survey...

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CX AI Benchmark & Playbook 2026
AI in Practice – Automating the First Layer of Customer Contact

AI in Practice – Automating the First Layer of Customer Contact

A UK specialist eye clinic cut reception workload by over 70% and reduced no-shows by 35% by automating the first...

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The Support Mirage

The Support Mirage

Why AI systems fail when they trust user labels A mid-market construction firm with £79m turnover and 297...

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The Churn Hunter – Spotting Customers Who Are Leaving Before They Ghost

The Churn Hunter – Spotting Customers Who Are Leaving Before They Ghost

A Christmas Surprise During a December retention review, a mid-market IT provider found a problem hiding in...

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