Most UK commercial teams have AI. Fewer than half are measuring any return
UK mid-market GTM and Marketing teams report 44.9% measurable AI ROI. Tech and IT teams at the same organisations...
Read more50% of the UK mid-market business leaders surveyed report a measurable return on AI. This archive holds the findings behind that number, function by function, from aibl’s State of UK AI Adoption Survey 2026. The survey covers 755 UK business leaders in organisations turning over £20m to £500m, run with our research partner Executive Summary. It also carries data from workforceLIVE and growthLIVE.
UK mid-market GTM and Marketing teams report 44.9% measurable AI ROI. Tech and IT teams at the same organisations...
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Management alignment is the strongest single predictor of AI ROI in the UK mid-market -- stronger than governance...
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