The State of UK AI Adoption 2026

The State of UK AI Adoption Reports 2026 are based on the responses of  755 UK mid-market leaders surveyed January to March 2026.

91 per cent have deployed AI. Only 38 per cent can prove measurable ROI. That is the story of the UK AI market in 2026.

This study by aibl covers HR, Sales & Marketing, Customer Experience, Operations & Finance, and Tech & IT, plus a C-suite view across functions.

The 2026 series features eight sell-side reports for vendors selling into UK mid-market functions, and six buy-side benchmark and playbook reports for the in-house leaders accountable for AI. Between them they cover who is buying, where governance maturity sits, where shadow AI is growing, and which functions are showing the strongest returns.

All reports are free to download.