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Sales and marketing leaders

This is where UK sales, marketing and revenue leaders find what is actually working with AI. Case studies, aibl research and practical playbooks covering demand, content, pipeline and closing, from operators who have put AI into production.

AI Marketing and Customer Experience Playbook

AI Marketing and Customer Experience Playbook

This playbook bundle is for marketing and customer experience teams bringing AI into their workflows.

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AI Go-To-Market Playbook for UK Sales Teams

AI Go-To-Market Playbook for UK Sales Teams

This playbook bundle is for go-to-market leaders who are responsible for bringing AI into their organisation.

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The Roleplay Dojo – How to Stop Practising on Your Best Leads

The Roleplay Dojo – How to Stop Practising on Your Best Leads

A Deal You Only Get One Shot At A UK logistics firm lost a £50,000 ARR deal after a polite but unsuccessful...

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The Brand Constitution: How to Automate Brand Governance

The Brand Constitution: How to Automate Brand Governance

The Hidden Editing Tax A mid-market brand used an agent to generate 500 product descriptions, finishing the...

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Walk Into Every Sales Call Knowing the Prospect

Walk Into Every Sales Call Knowing the Prospect

As few as two or three of these sources per account gave a clearer picture of what each business was trying to...

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