AI marketing automation works fastest when customer data sits in one place and the marketer stays in control. Alex Croker, Senior Solutions Consultant at Imagino, showed this in a live demo at aiblLIVE London 2026.
He photographed a whiteboard plan and let Imagino’s AI build a re-engagement campaign on live customer data. He approved, edited and corrected it at each step. Here is how it worked.
All figures as stated on stage by Alex Croker.
Because AI can only act on data it can reach. Croker says many teams build audiences in one tool and campaigns in another, joined up by IT tickets and stale exports. When he worked on AI content, personalisation failed because marketers did not have the data. Imagino combines a CDP with campaign activation on live data.
AI is the reason that we’ll be able to do this faster. But it’s not a silver bullet.
Alex Croker, Senior Solutions Consultant, Imagino
It read the handwriting and played the plan back first. After the AI spotted at-risk, inactive customers in the live data, Croker uploaded a photo of a whiteboard plan. The AI pulled out the audience, steps and messaging ideas. Croker removed an A/B test and a paid ad step, then the AI built the campaign.
The AI should notice and suggest another route. The whiteboard plan included a push notification, but the demo system had no app. Imagino flagged that it could not send a push and offered email or SMS instead. Croker chose SMS, and the AI built the rest of the four-step campaign with first-draft content.
By checking every rule and every message. In the demo, the AI had fixed the audience’s 30-day engagement window to one date. Croker changed it to a rolling window for an always-on campaign. He also treats AI-written customer copy as a first draft that people must review.
This is editable. This is not a fixed black box of AI decisioning.
Alex Croker, Senior Solutions Consultant, Imagino
Alex Croker is Senior Solutions Consultant at Imagino. He spent his first decade building campaigns and running marketing operations systems at Sainsbury’s, then worked at the generative AI company Phrasee. He spoke on the Growth track at aiblLIVE London on 20 October 2026.
If your campaigns still wait weeks for data and IT, this demo shows a different way to work. The full PDF goes deeper than this page, in Croker’s own words.
For CMOs, CRM leads and marketing operations teams planning AI in their campaigns. Five pages, about a seven-minute read.
