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AI agents

For leadership teams putting AI agents to work, and getting ready for buyers and customers who already use AI to find and compare them. Guides, case studies and aibl research on where agents pay back, what they cost and who keeps them in check.

AI concierge at the Belgian Grand Prix: turning fans into buyers
AI brand visibility: how Manifest builds brands that AI recommends
AI agent monitoring at Sierra: the agent that improves agents
Where AI fits in GoStudent’s customer work

Where AI fits in GoStudent’s customer work

At GoStudent, Achilleas Kasimidis and his team set out to automate the first sales call, taking a new enquiry...

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Showing Up in AI Answers Isn’t the Same as Changing Behaviour

Showing Up in AI Answers Isn’t the Same as Changing Behaviour

Stuart Bruce is co-founder and co-CEO of Purposeful Relations, which advises communications teams on AI,...

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GEO for B2B: How LLMs Reshape the Buyer Shortlist

GEO for B2B: How LLMs Reshape the Buyer Shortlist

Large language models increasingly form the B2B buyer shortlist before the formal funnel begins: an estimated 19...

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The decision now happens in a room you can’t enter

The decision now happens in a room you can’t enter

At the growthLIVE roundtable in London, speakers described a B2B buying journey where the decision increasingly...

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How AI is reshaping B2B buying, on Forrester’s numbers

How AI is reshaping B2B buying, on Forrester’s numbers

AI has become the single most important research source in B2B buying. In Forrester's 2026 survey of nearly...

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AI in Practice: What broke when the checking stopped

AI in Practice: What broke when the checking stopped

AI agents do not fail loudly when oversight breaks down -- they drift. A mid-market logistics firm ran an AI agent...

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What broke when an agent moved from pilot to production

What broke when an agent moved from pilot to production

A mid-market professional services firm moved an AI agent into their live billing support queue earlier this...

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What is agentic AI? A practical guide for leaders

What is agentic AI? A practical guide for leaders

Agentic AI is software that can take on a goal, plan the steps to reach it, and carry those steps out across your...

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A managed IT firm cut inbound admin time by 87% for £140 a month

A managed IT firm cut inbound admin time by 87% for £140 a month

For this week’s AI in practice, we spoke to the founder of a regional managed IT services provider that had...

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