The home of practical AI adoption
Get AI out of pilots and into how your organisation runs
Know what works, what it costs and who to trust, then act on it. Real case studies from operators who have done it, the research behind them, vetted partners, and a free weekly brief. Start with your role, or come to aiblLIVE.
Events | Insight | Research | Tools | Community
Everyone’s talking about AI. Far fewer have deployed it.
Most leaders are not short of ambition. In our research of 755 UK organisations, 87% expect AI to reshape their industry, yet only 14% have deployed it at scale.
The rest are stuck, short of one thing: clarity on what works, what it costs, and who to trust. aibl closes that gap with evidence from operators who have done it, not vendors selling the idea.
Driving AI adoption and change across the organisation
AI and transformation insightsStrategy, investment, value and governance
CEO and board insightsSales, marketing and RevOps
Sales and marketing insightsCapabilities, culture and change
HR and people insightsOperations, finance and process
Operations and finance insightsTechnology, data and cybersecurity
Technology and data insights
Watch the aiblLIVE London 2026 highlights
900+ senior leaders, one day, on what is actually working in AI. Here is the room, in their words.
Showreel
Watch the aiblLIVE London 2026 highlights
Hear from the room
Tracey Pilon, Microsoft
Joe Clark, Nomad Foods
Sally Philip, The Business Mechanic
aiblLIVE 2026: every session, free to download
900+ leaders attended aiblLIVE London on 20 October 2026. The case studies, workshop guides and boardroom findings from the day are now in one library, free to download.
What leaders say about aiblLIVE
“It was a really practical day. Hearing from leaders who are going through the same issues as we are was refreshing.”
COO, Mintel
“A very different event, with a clear speaker brief around what has and hasn’t worked in AI adoption, which is a great format for learning.”
Head of Insight and Portfolio Strategy, Nomad Foods
“I went last week and would highly recommend it. Despite all the headlines about AI taking our jobs, I came away feeling more optimistic about how our roles will evolve.”
Head of Guinness GB, Diageo
Our latest operator insights
Top-down and bottom-up: AI skills at Somerset Bridge
When Somerset Bridge Group first looked at AI, the conversations were about buying hardware, tools, and...
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The AI skills shortage is a definition problem
Skills was a hot topic at aiblLIVE, but it's fair to say that many of us aren't sure what skills we want or need....
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Zero mandate, zero budget: AI adoption at Scania
Speaking in the Workforce track at aiblLIVE, Patrik Hedljung, Scania's AI Adoption Manager, described trying to...
Read moreThe AI Enablement Directory
The aibl AI Enablement Directory is now live.
Find a vetted partner who has already done what you need, without weeks of searching. 118 partners across eight categories, free to search.
If you’re a UK AI services firm and want to be listed, registration is free.
What’s the State of AI Adoption for UK businesses?
How UK organisations are really adopting AI: what works, what it costs, and where it stalls. Based on our survey of 755 UK business leaders. Free to download.
How does your AI ROI compare with your peers?
See where your organisation stands against UK peers on AI returns, in minutes. Free, and now in beta.
Some of the operators attending aiblLIVE
Why leaders choose aibl
Everything comes from operators who have actually deployed AI, not vendors selling the idea.
Operator evidence, not vendor theatre
Every case study, session and report comes from people running AI inside real organisations. Our research across 755 UK organisations shows what is actually working.
A room of peers, not a sales floor
900+ senior leaders came to aiblLIVE 2026, and 74% were director level or above. No keynotes about the future of everything, no pitch. Just leaders with your job, comparing notes on what genuinely worked.
A path to act
When you are ready to move, the AI Enablement Directory points you to vetted implementation partners, and our benchmark shows where you stand against comparable organisations.
aibl AI Adoption Leaders
Join our WhatsApp community
A peer group for the operators driving AI adoption. No vendors, no pitches, just people comparing notes on what works.
Scan to join
aiblLIVE returns in 2027
aiblLIVE London 2026 brought 900+ leaders together on 20 October. Register your interest for 2027 and be first to hear dates and speakers.
Some of our partners
You are not behind. Most of the room is exactly where you are.
Join the UK business leaders moving from stalled pilots to AI in production.
Frequently asked questions
What is aibl?
aibl (say “able”) is a UK media and events company for practical AI adoption. We publish weekly insight in the aiblBRIEF newsletter, run aiblLIVE and the Leadership Series, research the State of UK AI Adoption across 755 organisations, and curate the AI Enablement Directory of vetted implementation partners.
Who should attend aibl events?
Senior leaders responsible for AI inside their organisation: AI and transformation leads, chief executives, COOs, and functional leaders across growth, customer, workforce, efficiency and technology.
How is aibl different from other AI events and content?
aibl is operator-led, not vendor-led. Everything comes from leaders who have actually deployed AI, backed by our own research, with no keynote theatre and no sales pitches. You leave knowing what worked, what it cost and what to do next.
Is aibl a training provider or consultancy?
No. aibl is independent media and events. We do not sell implementation. We show you what is working and point you to vetted partners who do.
How much does aiblBRIEF cost?
aiblBRIEF is free. One email a week on what is working in AI adoption, what it costs, and how to roll it out.
How do I become a solutions provider partner?
AI platforms, vendors and enablement partners can reach a senior room of buyers through aiblLIVE and the wider aibl programme. See our partner with aibl pages for sponsorship, aiblCONNECT and Directory listings.
What AI topics does aibl cover?
aibl covers practical AI adoption across the functions leaders run: strategy and investment, sales and marketing, customer experience, workforce and change, operations and automation, and technology, data and security. Every topic is grounded in operator case studies and our own research.