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C-suite

For CEOs, MDs and boards setting AI direction. aibl research, analysis and case studies on strategy, governance, ROI and the decisions that move AI from pilot to real return across the organisation.

AI Leadership Series 2026: what two rooms of UK operators said about AI
Is it better to scale AI across your business or go deep in one function?

Is it better to scale AI across your business or go deep in one function?

Go broad first. In aibl's survey of 755 UK mid-market leaders, spreading AI across several functions returns 57%,...

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Why is an AI policy nobody follows worse than no policy at all?

Why is an AI policy nobody follows worse than no policy at all?

A policy on the intranet that nobody enforces creates false confidence. In aibl's survey of 755 UK mid-market...

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The State of UK AI Adoption 2026

The State of UK AI Adoption 2026

755 UK mid-market leaders on what separates the companies that can prove AI pays from the ones that cannot.

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Your Moat Is What You Already Know

Your Moat Is What You Already Know

Mark Riley runs Mathison AI, a boutique AI advisory in Bristol that started out advising media companies and now...

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The AI progress you missed, and what comes next

The AI progress you missed, and what comes next

There's so much AI news that it's easy enough to miss the steady improvements and even the leaps...

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AI’s bigger prize is growth, not cost-cutting

AI’s bigger prize is growth, not cost-cutting

Amin Mrini is Group Chief Commercial AI Officer at Informa, the B2B information services group. He spent close to...

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Why AI investments compound rather than depreciate

Why AI investments compound rather than depreciate

One of the more insightful pieces I've read on AI strategy recently is from Baba Prasad, a professor of...

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One quarter of insight in five minutes

One quarter of insight in five minutes

Over the past quarter we've spoken with operators from across the UK's AI ecosystem. Here are the key messages...

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AI business strategy: building a clear roadmap

AI business strategy: building a clear roadmap

An AI business strategy is the short answer to one question: what do you want to change about the business with...

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How to measure AI ROI: from metrics to business value

How to measure AI ROI: from metrics to business value

Measuring AI ROI means working out what an AI investment gives you back against what it costs you. The costs are...

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The AI is almost never the thing that’s broken

The AI is almost never the thing that’s broken

Anca Pintilie spent six years running marketing and brand for one of Amazon's largest operations in EMEA, most...

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