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AI ROI

For leadership teams who need to show what AI costs and what it pays back. Guides and operator case studies on measuring return, building a business case and knowing when to stop a pilot.

How are UK businesses using AI in customer experience?

How are UK businesses using AI in customer experience?

Customer experience is where AI is landing most visibly, and where the return is proven least. In aibl's survey...

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How are UK businesses using AI in operations and finance?

How are UK businesses using AI in operations and finance?

Operations and finance are the most disciplined AI buyers in UK organisations, and it shows in the return. In...

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AI’s bigger prize is growth, not cost-cutting

AI’s bigger prize is growth, not cost-cutting

Amin Mrini is Group Chief Commercial AI Officer at Informa, the B2B information services group. He spent close to...

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Why AI investments compound rather than depreciate

Why AI investments compound rather than depreciate

One of the more insightful pieces I've read on AI strategy recently is from Baba Prasad, a professor of...

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How to measure AI ROI: from metrics to business value

How to measure AI ROI: from metrics to business value

Measuring AI ROI means working out what an AI investment gives you back against what it costs you. The costs are...

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Generative AI for business: a practical implementation guide

Generative AI for business: a practical implementation guide

Generative AI is software that produces new content from a plain-language request. You type or say what you want,...

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AI transformation: moving from pilot to production

AI transformation: moving from pilot to production

A pilot is a controlled test: one team, one process, clean-ish data, someone senior watching. Production is the...

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Human in the Loop: What the Data Says About AI and ROI

Human in the Loop: What the Data Says About AI and ROI

Not long after ChatGPT fell on us back in 2023, my colleagues and I started scoping AI training courses. What...

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AI in operations and finance: 2026 benchmark and playbook
GTM AI Benchmark & Playbook 2026
CX AI Benchmark & Playbook 2026
AI token costs: what finance teams are missing

AI token costs: what finance teams are missing

Token costs and the CFOs who didn’t see them coming The average monthly AI spend by mid-sized firms grew...

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