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Real world, practical insights

The organisations getting ROI from AI aren’t better at technology. They’re better at seeing themselves clearly.
Your C-suite thinks the AI rollout is going better than it is

Your C-suite thinks the AI rollout is going better than it is

The C-suite in the mid-market is justifiably proud of being closer to the work and to clients than they would be...

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The Fourth Dimension with Rahim Hirji

The Fourth Dimension with Rahim Hirji

The human capabilities that determine whether AI investment compounds or merely costs — curiosity, change...

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FOMO is enough to start a pilot. It’s not enough to finish one.

FOMO is enough to start a pilot. It’s not enough to finish one.

FOMO is enough to start a pilot. It's not enough to finish one. Plus: The Ops and Finance leaders...

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Moving AI from pilot to production: Salesforce’s Paul O’Sullivan on avoiding FOMO investment

Moving AI from pilot to production: Salesforce’s Paul O’Sullivan on avoiding FOMO investment

For Paul O’Sullivan, CTO of Salesforce UK and Ireland, the story of how organisations responded to...

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Mid-market AI adoption by function: aibl’s 2026 survey

Mid-market AI adoption by function: aibl’s 2026 survey

Personal AI integration varies sharply by function across UK mid-market firms -- and the gap predicts ROI. Tech...

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The audience that comes to buy

The audience that comes to buy

82.5% of UK mid-market leaders are investing in AI to solve a defined revenue or cost problem -- not to signal...

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Most UK commercial teams have AI. Fewer than half are measuring any return

Most UK commercial teams have AI. Fewer than half are measuring any return

UK mid-market GTM and Marketing teams report 44.9% measurable AI ROI. Tech and IT teams at the same organisations...

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Most organisations have the right intentions. Very few have five managers who agree on what they are.

Most organisations have the right intentions. Very few have five managers who agree on what they are.

Most organisations have the right intentions. Very few have five managers who agree on what they...

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Why Ipsos wrote the rules before rolling out the tools

Why Ipsos wrote the rules before rolling out the tools

When a significant new technology arrives, the instinct is to start with the tools. Organisations that define...

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AI in Practice: The 5 Managers Test

AI in Practice: The 5 Managers Test

Management alignment is the strongest single predictor of AI ROI in the UK mid-market -- stronger than governance...

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AI is making your organisation faster. That’s not the same as making it better.

AI is making your organisation faster. That’s not the same as making it better.

AI is making your organisation faster. That's not the same as making it better. Plus: The prep brief...

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