15 operators. One quarter. Five minutes.

PLUS: the EU’s AI transparency rules land on 2 August.

From the aibl team

Next week we’ll get back to speaking with aiblLIVE speakers and operators from the UK’s mid-market AI ecosystem, but in this midsummer edition, we’re bundling the key messages from our interviews so you can digest a quarter’s worth of insight in five minutes.

Also a reminder that the EU’s AI transparency rules come into force on 2nd August. Worth reading the parameters of that in the aibl Research section if you do business on the continent.

aiblLIVE tickets are on sale now for 20 October at Convene Sancroft, London.

One Quarter of Insight in Five Minutes

Over the past quarter we’ve spoken with operators from across the UK’s mid-market AI ecosystem. Here are the key messages, bundled so you can digest a quarter’s worth of insight in five minutes.

Aaron Asadi, Enterprise Nation

Small businesses were sold a consumer product and never shown what implementation looks like, so most stop at the surface with the same spreadsheets and the same systems with a chatbot bolted on. 79% of members use AI in some form and 84% say they’re ready, but nearly half lack the expertise to do anything meaningful.

Alison Wright, Microsoft UK

AI has already entered most organisations through employees, so the sequence is visibility first, approved alternative second, policy third. Microsoft research puts 71% of UK workers on tools their employer hasn’t approved, with nearly one in four entering finance-related data.

Anca Pintilie, formerly Amazon EMEA

“The AI is almost never the thing that’s broken”: the failure sits in unmapped operating models. Six teams and 300 to 400 people were running 13 different operating models that had gone unexamined.

Ben Lee, Bidwells

AI scales the repeatable document-generation layer of professional services, while the tailored advice clients pay most for sits above that layer and doesn’t scale. He expects AI assistants to reproduce the “Power Platform sprawl” with inconsistent dashboards nobody can locate.

Dr Laura Weis, WPP

The distinctive cost is decision doubt, where AI returns twenty confident answers to one brief and teams lose both the ability to choose and the confidence they chose right. Correction load then lands on strong performers, which is where the saving reverses.

Watch the full interviews:

The EU’s AI Transparency Rules

EU AI transparency rules become operational on 2 August. If you do business with customers in the EU, it’s worth checking where the rules apply to you.

In broad terms, companies may need to label some AI-generated content. That includes deepfakes, and AI-generated text published to inform the public on matters of public interest, unless a human has reviewed it before publication.

It doesn’t mean every piece of AI-assisted content needs a warning. But mid-market firms with EU customers will need to work out where the rules apply.

Product spotlight of the week

This week the aibl team has been tracking Idomoo. Onboarding, first bills and renewals are hard to explain in a PDF, and video does it better. But it means studio time and budget most mid-market teams haven’t got.

Lucas, Idomoo’s AI video agent, turns a PDF or a webpage into a finished video in minutes. Idomoo says it picks up your brand voice and visual style from existing content, and you can set rules on top. The output stays editable.

It also works like mail merge for video, pulling from customer records to build a version for each person. A first bill video can show that customer’s actual charges and explain why the total includes a pro rata amount or setup fee.

Pricing depends on volume and support level, so it’s a conversation with sales for aibl readers rather than a sign-up.

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