A brand used an agent to write 500 product descriptions and had a first draft in under an hour. Then a junior marketing manager spent a week fixing the same clichés, tone problems and missing details on a loop. The agent had not saved work; it had moved it.
The fix treats brand voice as a system: a Brand Constitution of machine-readable rules, and a second agent that grades every draft against them.
Example as reported in aiblBRIEF
Because brand voice lives in people’s heads: unwritten rules, past decisions and judgement built over time. None of it is in a prompt unless someone writes it down. At scale, the same mistake repeated 500 times becomes an editing tax.
A core principle, an audience assumption, forbidden phrases, mandatory elements, sentence rules and tone rules. In the example, every product description had to state its material and country of origin, and stock marketing clichés were banned.
It does not write. It grades each draft against the constitution and returns pass or fail, the rules broken and instructions for the writer. Forbidden phrases and missing elements fail; minor structure issues pass with a note. Make or Zapier connects the writer and critic.
If AI-written copy is costing your team time to fix, the full guide shows how to build the system:
This guide first appeared in aiblBRIEF. Read the original article: The Brand Constitution: how to automate brand governance.
