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The Imagination Gap: Why FOMO Gets You a Pilot and Nothing More with Paul O’Sullivan, Salesforce

The Imagination Gap: Why FOMO Gets You a Pilot and Nothing More with Paul O’Sullivan, Salesforce

Paul O'Sullivan, CTO of Salesforce UK and Ireland, believes that FOMO is enough to get a pilot started, but having real intention around your...

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Moving AI from pilot to production: Salesforce’s Paul O’Sullivan on avoiding FOMO investment

Moving AI from pilot to production: Salesforce’s Paul O’Sullivan on avoiding FOMO investment

For Paul O'Sullivan, CTO of Salesforce UK and Ireland, the story of how organisations responded to generative AI...

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Mid-Market AI Adoption by Function: aibl’s 2026 Survey

Mid-Market AI Adoption by Function: aibl’s 2026 Survey

One of the many ways in which AI is different from the other transformative business technologies is that most of...

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The audience that comes to buy

The audience that comes to buy

By Richard Breeden, Founder, aibl Media Published 28 April 2026 When we set out to run The State of UK AI...

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Most UK commercial teams have AI. Fewer than half are measuring any return

Most UK commercial teams have AI. Fewer than half are measuring any return

Published by Richard Breeden · June 2026 · 5 min read Our survey of 755 UK mid-market leaders found that GTM...

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The Augmented Human: Building a Philosophy-First AI Strategy with Kerri O’Neill, Ipsos UK & Ireland

The Augmented Human: Building a Philosophy-First AI Strategy with Kerri O’Neill, Ipsos UK & Ireland

As Chief People Officer at Ipsos UK and Ireland, and its Global AI Workforce Transformation Lead, Kerri O'Neill thinks that sequence is where...

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Why Ipsos wrote the rules before rolling out the tools

Why Ipsos wrote the rules before rolling out the tools

When a significant new technology arrives, the instinct is to start with the tools. Kerri O'Neill has spent over...

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AI in Practice: The 5 Managers Test

AI in Practice: The 5 Managers Test

Sample: 755 senior mid-market executives Ready to take the 5 Managers Test? It’s pretty simple tbh. Here’s...

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The AI Amplifier: Moving from Tool Adoption to Work Design with Dr. Laura Weis, WPP

The AI Amplifier: Moving from Tool Adoption to Work Design with Dr. Laura Weis, WPP

Dr Laura Weis, Global Human AI Strategy Lead at WPP, argues that organisations do not have an AI adoption problem. They have a work design problem...

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If your organisation was already struggling, AI will just make it louder

If your organisation was already struggling, AI will just make it louder

AI is the ultimate fix: bring in the tools, improve the numbers, move faster. Dr Laura Weis, Global Human AI...

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AI in Practice: How a better prep process created a new problem

AI in Practice: How a better prep process created a new problem

This week we spoke to the head of sales at a mid-market SaaS firm selling compliance and scheduling software to...

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The Building Blocks: Scaling AI in Regulated Markets with Colin Carmichael, BAIA

The Building Blocks: Scaling AI in Regulated Markets with Colin Carmichael, BAIA

Colin Carmichael, Client Partner at Foremost and Co-Founder of the Business AI Alliance (BAIA), shares the blueprint for moving from...

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