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Insights & Case Studies

No theory. No hype. Just what’s actually working in mid-market AI adoption and what isn’t.

Sits alongside our broader Practical AI Insights library.

Every article is grounded in real operator experience: the workflows that delivered ROI, the projects that stalled, and the lessons that only come from doing the work. For the data behind the same audience, see our Research Reports. For step-by-step implementation guides, see the Playbooks.

We interview the leaders who are shipping AI in their businesses and dissect their results so you can learn from their wins and avoid their mistakes. Watch the full video interviews.

How to choose an AI implementation partner: a guide for mid-market leaders

How to choose an AI implementation partner: a guide for mid-market leaders

How do you choose an AI implementation partner for a mid-market business? To choose the right AI...

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The Transformation Mindset: Bridging the 20% Adoption Gap with Tim Flagg, UKAI

The Transformation Mindset: Bridging the 20% Adoption Gap with Tim Flagg, UKAI

Tim Flagg, CEO and Co-Founder of UKAI discusses why 75% of mid-market firms are stuck in “Shadow AI” or exploratory paralysis...

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How UKAI’s founder sees the mid-market AI gap

How UKAI’s founder sees the mid-market AI gap

This article is drawn from a recent conversation with Tim Flagg, co-founder and CEO of UKAI. Tim Flagg spent...

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How Just Move In split the work between AI and the team

How Just Move In split the work between AI and the team

Recently we spoke to Ross Nichols, co-founder of Just Move In, about why they rebuilt their 10-year-old platform...

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The Translator: Solving the ‘Build vs Buy’ Dilemma with Ben Lee, Bidwells

The Translator: Solving the ‘Build vs Buy’ Dilemma with Ben Lee, Bidwells

Ben Lee, Head of Data and AI at Bidwells, shares how a 130-year-old traditional property consultancy is using AI to target a doubling of revenue...

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How a 187-year-old property firm is rebuilding around AI

How a 187-year-old property firm is rebuilding around AI

Bidwells has set itself a public target: double revenue by 2030 without a proportional increase in headcount. AI...

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Your Senior Team Is More Exposed to AI Than Your Graduates, and Why That Matters

Your Senior Team Is More Exposed to AI Than Your Graduates, and Why That Matters

Anthropic just published a report measuring how AI is actually affecting the labour market, based on observed...

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The AI Samurai: building the ‘AAA’ formula with Sara Maldon, Make

The AI Samurai: building the ‘AAA’ formula with Sara Maldon, Make

Sara Maldon, Head of Business Automation and AI at Make, shares the blueprint behind Miriwa...

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Why 96% AI adoption at Make didn’t start with tools or training

Why 96% AI adoption at Make didn’t start with tools or training

When Sara Maldon joined Make two years ago, there was no approved AI tool. Nobody could use ChatGPT or any other...

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From voice dump to action list

From voice dump to action list

Voice notes from calls, meeting transcripts, half-formed ideas recorded on the move. They contain commercial...

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Why “Just Move In” rebuilt from the ground up

Why “Just Move In” rebuilt from the ground up

Just Move In helps people set up the essential services they need when they move house: energy, broadband,...

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A managed IT firm cut inbound admin time by 87% for £140 a month

A managed IT firm cut inbound admin time by 87% for £140 a month

For this week's AI in practice, we spoke to the founder of a regional managed IT services provider that had grown...

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