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Insights & Case Studies

No theory. No hype. Just what’s actually working in mid-market AI adoption and what isn’t.

Sits alongside our broader Practical AI Insights library.

Every article is grounded in real operator experience: the workflows that delivered ROI, the projects that stalled, and the lessons that only come from doing the work. For the data behind the same audience, see our Research Reports. For step-by-step implementation guides, see the Playbooks.

We interview the leaders who are shipping AI in their businesses and dissect their results so you can learn from their wins and avoid their mistakes. Watch the full video interviews.

Your Senior Team Is More Exposed to AI Than Your Graduates, and Why That Matters

Your Senior Team Is More Exposed to AI Than Your Graduates, and Why That Matters

Senior roles are more exposed to AI disruption than graduate-level jobs — and the data is now confirmed....

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The AI Samurai: building the ‘AAA’ formula with Sara Maldon, Make

The AI Samurai: building the ‘AAA’ formula with Sara Maldon, Make

Sara Maldon, Head of Business Automation and AI at Make, shares the blueprint behind Miriwa...

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Why 96% AI adoption at Make didn’t start with tools or training

Why 96% AI adoption at Make didn’t start with tools or training

96% of employees at Make had built AI automations within 18 months -- without a mandatory rollout, without leading...

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From voice dump to action list

From voice dump to action list

Voice notes from calls, meeting transcripts, half-formed ideas recorded on the move. They contain commercial...

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Why “Just Move In” rebuilt from the ground up

Why “Just Move In” rebuilt from the ground up

Just Move In helps people set up the essential services they need when they move house: energy, broadband,...

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A managed IT firm cut inbound admin time by 87% for £140 a month

A managed IT firm cut inbound admin time by 87% for £140 a month

For this week’s AI in practice, we spoke to the founder of a regional managed IT services provider that had...

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Revolutionising ‘moving home’ with AI: In conversation with Ross Nichols, Just Move In

Revolutionising ‘moving home’ with AI: In conversation with Ross Nichols, Just Move In

Ross Nichols, Co-founder of Just Move In, joins aibl to discuss the company’s transition from a service-led business to an AI-driven platform...

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Your biggest AI problem isn’t resistance – it’s false confidence

Your biggest AI problem isn’t resistance – it’s false confidence

Matt Shumer’s viral post last week argued the gap between what AI can do and what most people think it can...

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What sales automation looks like when it really works

What sales automation looks like when it really works

Last week we wrote about agents that succeed by integrating with tools teams already use. This week, a mid-market...

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AI in Practice – What 12 months of AI agents taught mid-market firms

AI in Practice – What 12 months of AI agents taught mid-market firms

We’ve recently been speaking to mid-market firms about what worked with AI agents over the last 12 months....

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Why Most Leaders Can’t Choose an AI Tool 

Why Most Leaders Can’t Choose an AI Tool 

If part of your job is to choose technology (and probably even if it isn’t), your inbox is flooded with AI...

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AI in Practice – Automating the First Layer of Customer Contact

AI in Practice – Automating the First Layer of Customer Contact

A UK specialist eye clinic cut reception workload by over 70% and reduced no-shows by 35% by automating the first...

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