The Augmented Human: Building a Philosophy-First AI Strategy with Kerri O’Neill, Ipsos UK & Ireland

What you will learn:

• The three T’s framework: How Ipsos built its entire AI approach around trust, transparency, and truth, and why that order matters
• Why philosophy beats policy: What happens when organisations skip the “why” and go straight to the tools, and the short-term decisions they end up making as a result
• Augmented Ipsos: What Kerri’s newly announced augmentation strategy actually means in practice, and why it’s a longer-term bet than productivity cuts
• Cognitive surrender: The specific risk Kerri calls out from a Wharton study, what it looks like inside organisations, and how to design against it
• Going further than the intern analogy: Why treating AI like a new employee isn’t enough, and what you actually need to give it to make it work for you
• Team-based AI upskilling: Why individual courses don’t create the cultural shift you need, and what Ipsos did instead
• What’s coming next: Kerri’s view on digital twins, second brains, and why we’re only at the beginning of what augmentation really means