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Insights & Case Studies

No theory. No hype. Just what’s actually working in mid-market AI adoption and what isn’t.

Sits alongside our broader Practical AI Insights library.

Every article is grounded in real operator experience: the workflows that delivered ROI, the projects that stalled, and the lessons that only come from doing the work. For the data behind the same audience, see our Research Reports. For step-by-step implementation guides, see the Playbooks.

We interview the leaders who are shipping AI in their businesses and dissect their results so you can learn from their wins and avoid their mistakes. Watch the full video interviews.

Human in the Loop: What the Data Says About AI and ROI

Human in the Loop: What the Data Says About AI and ROI

Not long after ChatGPT fell on us back in 2023, my colleagues and I started scoping AI training courses. What...

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The Blank Page: Redesigning Organisations for AI with Ed de Minckwitz, ServiceNow

The Blank Page: Redesigning Organisations for AI with Ed de Minckwitz, ServiceNow

Ed de Minckwitz, irector of Public Policy UK at ServiceNow explains why the gap between tool use and genuine organisational change is wider than...

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Don’t let AI happen to you with Ed de Minckwitz

Don’t let AI happen to you with Ed de Minckwitz

Ed de Minckwitz, Director of Public Policy at ServiceNow UK, doesn't start with the technology. He starts with...

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aibl Research: The Human Conditions for AI-Driven Efficiency

aibl Research: The Human Conditions for AI-Driven Efficiency

After digesting too many charts, my takeaway was that successful mid-markets focused on efficiency have built the...

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Middle managers, shadow AI and the HR privacy trap

Middle managers, shadow AI and the HR privacy trap

Last week’s workforceLIVE roundtables surfaced some of the most candid thinking we’ve heard from...

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AI token costs: what mid-market finance teams are missing

AI token costs: what mid-market finance teams are missing

Token costs and the CFOs who didn’t see them coming The average monthly AI spend by mid-sized firms grew...

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workforceLIVE: What the data says about AI ROI and organisational readiness

workforceLIVE: What the data says about AI ROI and organisational readiness

Last week we hosted aibl’s first workforceLIVE event in London, focusing on Capabilities, Culture and...

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AI Amplifies What’s Already There: Lessons from workforceLIVE

AI Amplifies What’s Already There: Lessons from workforceLIVE

Most organisations have invested in AI tools over the last three years. About half of them are still waiting for...

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The Fourth Dimension: Building Human Capability into the AI Strategy with Rahim Hirji, Superskills

The Fourth Dimension: Building Human Capability into the AI Strategy with Rahim Hirji, Superskills

Rahim Hirji, founder of Superksills, thinks we’re missing something profound in our approach to AI...

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Your C-suite thinks the AI rollout is going better than it is

Your C-suite thinks the AI rollout is going better than it is

The C-suite in the mid-market is justifiably proud of being closer to the work and to clients than they would be...

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The Fourth Dimension with Rahim Hirji

The Fourth Dimension with Rahim Hirji

The human capabilities that determine whether AI investment compounds or merely costs — curiosity, change...

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The Imagination Gap: Why FOMO Gets You a Pilot and Nothing More with Paul O’Sullivan, Salesforce

The Imagination Gap: Why FOMO Gets You a Pilot and Nothing More with Paul O’Sullivan, Salesforce

Paul O'Sullivan, CTO of Salesforce UK and Ireland, believes that FOMO is enough to get a pilot started, but having real intention around your...

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