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Insights & Case Studies

No theory. No hype. Just what’s actually working in mid-market AI adoption and what isn’t.

Sits alongside our broader Practical AI Insights library.

Every article is grounded in real operator experience: the workflows that delivered ROI, the projects that stalled, and the lessons that only come from doing the work. For the data behind the same audience, see our Research Reports. For step-by-step implementation guides, see the Playbooks.

We interview the leaders who are shipping AI in their businesses and dissect their results so you can learn from their wins and avoid their mistakes. Watch the full video interviews.

AI in Practice: The 5 Managers Test

AI in Practice: The 5 Managers Test

Sample: 755 senior mid-market executives Ready to take the 5 Managers Test? It’s pretty simple tbh. Here’s...

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The AI Amplifier: Moving from Tool Adoption to Work Design with Dr. Laura Weis, WPP

The AI Amplifier: Moving from Tool Adoption to Work Design with Dr. Laura Weis, WPP

Dr Laura Weis, Global Human AI Strategy Lead at WPP, argues that organisations do not have an AI adoption problem. They have a work design problem...

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If your organisation was already struggling, AI will just make it louder

If your organisation was already struggling, AI will just make it louder

AI is the ultimate fix: bring in the tools, improve the numbers, move faster. Dr Laura Weis, Global Human AI...

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AI in Practice: How a better prep process created a new problem

AI in Practice: How a better prep process created a new problem

This week we spoke to the head of sales at a mid-market SaaS firm selling compliance and scheduling software to...

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The Building Blocks: Scaling AI in Regulated Markets with Colin Carmichael, BAIA

The Building Blocks: Scaling AI in Regulated Markets with Colin Carmichael, BAIA

Colin Carmichael, Client Partner at Foremost and Co-Founder of the Business AI Alliance (BAIA), shares the blueprint for moving from...

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Most firms can build a demo, but few can own what comes next

Most firms can build a demo, but few can own what comes next

Colin Carmichael has spent the past few years watching UK financial services firms try to work out what to do...

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AI in Practice: What broke when the checking stopped

AI in Practice: What broke when the checking stopped

This week's article is based on an interview with the founder of a mid-market logistics firm that had rolled out...

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The orchestrator: Automating the global supply chain with Josh Clement-Sutcliffe, Zencargo

The orchestrator: Automating the global supply chain with Josh Clement-Sutcliffe, Zencargo

Josh Clement-Sutcliffe, AI and Automation Product Manager at Zencargo reveals the blueprint for “Road to 2030,” a mission to create a fully autonom...

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When AI meets operational chaos, the happy path is off a cliff

When AI meets operational chaos, the happy path is off a cliff

Josh Clement-Sutcliffe is AI and Automation Product Manager at Zencargo, a London-based digital freight...

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What broke when an agent moved from pilot to production

What broke when an agent moved from pilot to production

A mid-market professional services firm moved an AI agent into their live billing support queue earlier this...

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The Great Enabler: from AI Experimentation to Implementation with Aaron Asadi

The Great Enabler: from AI Experimentation to Implementation with Aaron Asadi

Aaron Asadi, CEO of Enterprise Nation, draws on his background to discuss the unique challenges facing the UK's 5.8 million small businesses...

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Why most small businesses aren’t getting past the basics with AI

Why most small businesses aren’t getting past the basics with AI

Aaron Asadi is CEO of Enterprise Nation. His father ran a small business in the 90s. Could fix anything. "He's...

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