aibl Research: AI Sentiment Holds Strong Across the UK Mid-Market
In keeping with our lead article, we went back into the data from aibl's mid-market AI survey. This time, we...
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PLUS: AI is driving higher IT security costs and a feedback loop to improve AI implementations
Last week I mentioned that our next research project is on the cultural barriers to adopting AI, and it’s already gotten interesting. I thought I’d share a few smart quotes from some early interviews.
We’re excited to capture more insights like these, so if you’re interested in participating, do let me know at richard@aiblmedia.com)

While everyone else is geeking out about new AI tools, you’re the one thinking about how to implement real change. You ask the hard questions like “How do we learn from our experience and improve performance over time”?
You think about operations, and this playbook is for you.
As agents move from novel pilots to integrated tools, we want them to get smarter, safer and cheaper. Like any implementation, this requires a process that generates and monitors user data to mine business insights.
In this playbook, we’ve broken down a framework into three stages.
The inner workings of AI may be opaque, but by using a disciplined approach to its output, we can ensure a safe and powerful implementation.
NEWS
Before we get to this week’s stories, another reminder that AiBL Live London ’26 is approaching and we’re still collecting real-world wins, misfires, and everything in between. If you’ve got a case study that deserves a spotlight, we want to hear it.
Drop a line to John@AiBLmedia.com


This week we got a look at HiBob and it fits the theme of essential but unglamorous plumbing: an HR platform that helps mid-sized firms move beyond the “post-spreadsheet” phase where payroll apps can’t manage performance reviews and onboarding becomes a mess.
The interesting part is not the tool itself but how they use AI internally. More than 90 percent of staff use ChatGPT Enterprise and have built over 2,500 internal GPTs to run the business. That internal-first approach is now shaping the product, from an AI co-pilot for payslip queries to a Growth Coach for performance feedback and AI-driven insight on attrition and compensation patterns.
Their newest module, Bob Finance, connects HR and finance data so teams can spot trends, explain variances and run simple what-if scenarios. It is a clean example of where the mid-market stack is heading: one intelligent system to handle the real operational knots as firms grow.
For the research behind this, see the AI transformation reading these team picks connect to.
“AI is brilliant at the boring things. It’s not yet making dull work creative, but it’s making creative people less weighed down by the dull work. That’s where its value is today…decluttering admin, speeding up repetition, and clearing the small hurdles that slow everything else.”
Richard Exon, Founder at Joint
In keeping with our lead article, we went back into the data from aibl's mid-market AI survey. This time, we...
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Ali Wright, SMB Director at Microsoft UK on how AI is moving faster than most leaders realise…
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