aibl Research: The loud and clear signals of Shadow AI

12th June 2026 | Insights & Case Studies aibl Research: The loud and clear signals of Shadow AI

In keeping with our lead article, we went into the data from aibl’s Mid-market AI survey and dug into unapproved AI.

Any reasonable, governance-minded company wants to minimise ‘shadow AI’, and our research supports that view. Leaders who report higher levels of unapproved AI also report higher rates of AI-related failures, across every dimension we measured.

The straightforward reading is that ungoverned tools mean no vetting, no data controls, no testing standards and no accountability when output is wrong. More unsanctioned use produces more incidents, including bad outputs reaching customers, data leakage, compliance violations, duplicated or conflicting automations. An IBM report finding that one-in-five breaches involved shadow AI appears to support this view.

But we think the real story is about leadership, governance, and providing the right tools. Shadow AI is a demand signal. It tells you where the gaps are. What the data is really asking for is C-suite coordination, clear oversight, and the approved tools to fill those gaps.

More next week on what good governance looks like in practice.

Hype Free AI insights

Our latest operator insights

BCG’s AI at Work study confirms what aibl’s research already found

BCG’s AI at Work study confirms what aibl’s research already found

I told you so. It's petty I know, but it feels good when a monster like BCG reinforces a message from your own...

Read more
Q&A with Rupert Kemp, Director of Strategy and Special Projects, Office of the CEO, Google DeepMind

Q&A with Rupert Kemp, Director of Strategy and Special Projects, Office of the CEO, Google DeepMind

Rupert Kemp, director of strategy and special projects in the office of the CEO at Google DeepMind, advises...

Read more
aibl Research: What Can We Learn From AI-Native Firms?

aibl Research: What Can We Learn From AI-Native Firms?

A new Harvard Business School working paper by Hyunjin Kim (INSEAD) and Rembrand Koning finds that AI-native...

Read more