Revolutionising ‘moving home’ with AI: In conversation with Ross Nichols, Just Move In

Ross Nichols, Co-founder of Just Move In, joins aibl to discuss the company’s transition from a service-led business to an AI-driven platform. The centrepiece of this evolution is J, their proprietary AI system designed to manage the complexities of moving home.

In this interview, Ross explains why they chose to rebuild their infrastructure from the ground up rather than simply “bolting on” a chatbot. He shares the practicalities of moving from version 1.0 to 2.0, focusing on how Jay anticipates customer needs, from council tax explanations to personalised financial recommendations, while maintaining a high-trust human connection.

Key themes covered in this interview:

• The Hybrid Service Model: Why AI is only as good as its human “escape hatch”.
• Leadership Commitment: Why becoming an “AI leader” is a 30-day research task, not a years-long academic one.
• The Workflow Flip: Moving from human-built code to AI-built, human-audited systems.
• Cultural Change: Managing the “clay layer” of resistance when redefining how a company operates.

Read the article – Why “Just Move In” rebuilt from the ground up