Explore AI Resources

Practical AI insights > Page 2

Insights & Case Studies

No theory. No hype. Just what’s actually working in mid-market AI adoption and what isn’t.

Every article is grounded in real operator experience: the workflows that delivered ROI, the projects that stalled, and the lessons that only come from doing the work.

We interview the leaders who are shipping AI in their businesses and dissect their results so you can learn from their wins and avoid their mistakes.

The AI Samurai: building the ‘AAA’ formula with Sara Maldon, Make

The AI Samurai: building the ‘AAA’ formula with Sara Maldon, Make

Sara Maldon, Head of Business Automation and AI at Make, shares the blueprint behind Miriwa...

Watch video
Why 96% AI adoption at Make didn’t start with tools or training

Why 96% AI adoption at Make didn’t start with tools or training

When Sara Maldon joined Make two years ago, there was no approved AI tool. Nobody could use ChatGPT or any other...

Read more
From voice dump to action list

From voice dump to action list

Voice notes from calls, meeting transcripts, half-formed ideas recorded on the move. They contain commercial...

Read more
Why “Just Move In” rebuilt from the ground up

Why “Just Move In” rebuilt from the ground up

Just Move In helps people set up the essential services they need when they move house: energy, broadband,...

Read more
A managed IT firm cut inbound admin time by 87% for £140 a month

A managed IT firm cut inbound admin time by 87% for £140 a month

For this week's AI in practice, we spoke to the founder of a regional managed IT services provider that had grown...

Read more
Revolutionising ‘moving home’ with AI: In conversation with Ross Nichols, Just Move In

Revolutionising ‘moving home’ with AI: In conversation with Ross Nichols, Just Move In

Ross Nichols, Co-founder of Just Move In, joins aibl to discuss the company’s transition from a service-led business to an AI-driven platform...

Watch video
Your biggest AI problem isn’t resistance – it’s false confidence

Your biggest AI problem isn’t resistance – it’s false confidence

Matt Shumer's viral post last week argued the gap between what AI can do and what most people think it can do is...

Read more
What sales automation looks like when it really works

What sales automation looks like when it really works

Last week we wrote about agents that succeed by integrating with tools teams already use. This week, a mid-market...

Read more
AI in Practice – What 12 months of AI agents taught mid-market firms

AI in Practice – What 12 months of AI agents taught mid-market firms

We've recently been speaking to mid-market firms about what worked with AI agents over the last 12 months. Many...

Read more
Why Most Leaders Can’t Choose an AI Tool 

Why Most Leaders Can’t Choose an AI Tool 

If part of your job is to choose technology (and probably even if it isn’t), your inbox is flooded with AI...

Read more
AI in Practice – Automating the First Layer of Customer Contact

AI in Practice – Automating the First Layer of Customer Contact

A technical lead working with a specialised UK eye clinic explains how they moved from a sticky-note reception...

Read more
How to unfreeze managers and get AI deployed

How to unfreeze managers and get AI deployed

Your AI strategy has stalled - not because of the technology, but because of the people expected to make it...

Read more