The AI Amplifier: Moving from Tool Adoption to Work Design with Dr. Laura Weis, WPP
Dr Laura Weis, Global Human AI Strategy Lead at WPP, argues that organisations do not have an AI adoption problem. They have a work design problem...
Watch videoPLUS: Average AI spend and the case for ‘good enough’ AI
As we near the year’s end, it’s the perfect time to step back from the AI media storm. Spend 5 minutes on LinkedIn and it’s patently obvious that AI is a magic wand that solves every problem…or an overhyped bubble waiting to burst. Exhausting.
In the reality of mid-market businesses, the highs and lows aren’t dramatic, but they are important. I was struck this week by a study from a US bank that went deep with CFOs and PE managers.
What struck me from the Citizens 2025 AI Trends in Financial Management Survey was that the reality for mid-sized companies is found in the practical areas where AI is becoming a reliable workhorse.
Here are three takeaways to consider as you reflect on 2025 performance and 2026 planning:
We’ve moved past the “experimental” phase. The survey shows that 61% of middle market CFOs report that AI has made financial processes easier. And there’s real math behind the finding; companies are seeing an average 35% ROI. While not quite at the 41% average “success threshold” CFOs have set, the gap is closing. AI is proving it can handle the heavy lifting in fraud prevention, cybersecurity and real-time transaction monitoring.
If you are considering a sale or seeking investment in the next few years, your AI roadmap is now a line item in due diligence. A staggering 97% of private equity firms say a successful AI strategy is an attractive trait in potential acquisitions. In the eyes of investors, AI is a marker of a modernised, scalable business.
Perhaps the most interesting trend in this sector is the shift away from external partners. Mid-market companies are increasingly bringing AI development in-house, with external partnerships dropping from 64% to 58% in the last year. This suggests that leaders are less likely to see AI as a “plugin” they buy from someone else, but as a core competency they need to own and nurture.
The Bottom Line for the New Year
As you wind down 2025, ignore the hype cycles and the doomsday headlines. Instead, look at the practicalities: Are your financial processes getting smoother? Is your data more secure? Are you building the internal muscle to manage these tools yourself?
The mid-market “winners” of 2026 will be like the CFOs in the Citizens survey, who are quietly integrated AI to drive measurable efficiency and long-term value. That, and they’ll have attended aiblLive of course.

A 500 employee SaaS company built an agent to handle refund requests and in the demo, it looked great checking the policy, drafting a reply and even knowing when to offer a discount.
Then the CFO saw the bill. Each request was costing about £1.50 in compute to recover roughly £5 in margin. Worse, around one in ten replies misinterpreted the policy and that was enough to shut down the project.
Most firms think about agents like software subscriptions, but they behave more like digital workers. Every step they take has a cost and their reasoning shows up on the bill.
Treat them like software and you won’t see the cost until it’s too late. If you treat them like headcount, you can ask a harder question. Is this role actually paying for itself?
The real aim is simpler. Build agents where machine thinking costs comfortably less than the human time spent on the same problem. That gap is where the value appears.
NEWS
We’re still collecting real-world wins, misfires and everything in between. If you’ve got a case study that deserves a spotlight, we want to hear it.
Drop a line to John@aiblmedia.com


This week we’ve been digging into Ramp, a finance platform built to help mid-market firms move away from messy spreadsheets and disconnected expense tools. It brings corporate cards, bill payments and spend controls into a single system.
Where it stands out is how it uses AI in practice. In July, Ramp launched AI agents that work like an extension of the finance team. They review expenses, enforce policies, and flag issues, learning from past approvals to handle routine work on their own, with a clear audit trail.
It’s a good example of AI being used to solve a practical, everyday business problem. Smaller teams can get started with a free tier that includes their corporate card and core expense management features.
“The question is no longer “Can AI do this?” but “How well, at what cost, and for whom?”Assorted Stanford Researchers
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