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Why Just Move In rebuilt from the ground up

Why Just Move In rebuilt from the ground up

This article is drawn from a recent conversation with Ross Nichols, co-founder of Just Move In. Watch the...

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A managed IT firm cut inbound admin time by 87% for £140 a month

A managed IT firm cut inbound admin time by 87% for £140 a month

For this week's AI in practice, we spoke to the founder of a regional managed IT services provider that had grown...

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Your biggest AI problem isn’t resistance – it’s false confidence

Your biggest AI problem isn’t resistance – it’s false confidence

Matt Shumer's viral post last week argued the gap between what AI can do and what most people think it can do is...

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What sales automation looks like when it really works

What sales automation looks like when it really works

Last week we wrote about agents that succeed by integrating with tools teams already use. This week, a mid-market...

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AI in Practice – What 12 months of AI agents taught mid-market firms

AI in Practice – What 12 months of AI agents taught mid-market firms

We've recently been speaking to mid-market firms about what worked with AI agents over the last 12 months. Many...

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Why Most Leaders Can’t Choose an AI Tool 

Why Most Leaders Can’t Choose an AI Tool 

If part of your job is to choose technology (and probably even if it isn’t), your inbox is flooded with AI...

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AI in Practice – Automating the First Layer of Customer Contact

AI in Practice – Automating the First Layer of Customer Contact

A technical lead working with a specialised UK eye clinic explains how they moved from a sticky-note reception...

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How to unfreeze managers and get AI deployed

How to unfreeze managers and get AI deployed

Your AI strategy has stalled - not because of the technology, but because of the people expected to make it...

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The Support Mirage

The Support Mirage

Why AI systems fail when they trust user labels A mid-market construction firm with £79m turnover and 297...

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Why Your Agents Keep Losing Context (And How to Fix It)

Why Your Agents Keep Losing Context (And How to Fix It)

A mid-market marketing agency built a single agent to research target companies for outbound campaigns. On its...

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The Roleplay Dojo – How to Stop Practising on Your Best Leads

The Roleplay Dojo – How to Stop Practising on Your Best Leads

A Deal You Only Get One Shot At A UK logistics firm lost a £50,000 ARR deal after a polite but unsuccessful...

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The Brand Constitution: How to Automate Brand Governance

The Brand Constitution: How to Automate Brand Governance

The Hidden Editing Tax A mid-market brand used an agent to generate 500 product descriptions, finishing the...

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