Built for leaders seeking practical AI adoption
Artificial intelligence is the most powerful force for business transformation in a generation. Yet for most mid-market and scale-up companies, the path from initial curiosity to tangible ROI is unclear.
Leaders are inundated with hype, confusing technical jargon, and enterprise-level solutions that don’t fit their unique operational realities. This creates a critical adoption gap, leaving trillions in potential value on the table.
What makes us different?
Operator-Led
Our insights and events are driven by people who have actually built, deployed, and scaled AI solutions inside mid-market businesses. We provide real-world guidance, not abstract theories.
Mid-Market Focused
Our entire focus is on the unique challenges and opportunities of businesses with £20m–£500m in revenue. We understand your resource constraints, your operational complexities, and your need for rapid ROI.
Practical & Actionable
Every piece of content, every event session, and every playbook we produce is designed to be implemented. We measure our success by your ability to take confident action.
Turning AI promise into practice
Like so many business leaders we saw the promise and potential of AI, but struggled to act. Too much hype. Too many tools. Not enough focus on practical action for scale-up and mid-market businesses.
Some of the brands we are trusted by
Understand what’s now possible and practical
The clarity you need
Get plain speaking, practical advice that makes business sense
The confidence you want
Build the knowledge and understanding to lead your team
The capability to act
Discover the skills and applications that drive real results
No theory. No jargon. Just action.
Every insight and interaction with aibl is designed to give you real-world tactics and practical tools you can implement instantly
Our mission
To help you take control of AI with plain-speaking guidance, practical events and expert resources.
Our vision
A future where millions of leaders use AI to grow stronger, move faster and power the global economy.
Our purpose
To help ambitious scale-up and mid-market business leaders take practical action to adopt AI.
The focus that makes aibl different
100% for business
Purpose built for scale-ups and mid-market leaders
Always practical
We make sure you can act on every insight
Human-first
AI-powered insights, translated by our experts
Plain-speaking
Clear, straight-talking guidance with a real purpose
Outcome-driven
AI adoption that makes a measurable difference
Created for leaders
Feel empowered, in control and energised
Meet our founders
Richard Breeden
Founder & CEO
With over 20 years of experience in B2B media and events, Richard is a veteran of value creation and digital transformation. He has a proven track record of building and scaling high-growth media businesses and has led multiple successful M&A transactions. As the Founder & CEO of aibl, Richard is driven by the belief that AI can be a powerful force for growth in the mid-market, provided leaders have access to practical, trusted guidance. He is passionate about creating hands-on learning environments that move beyond theory to deliver real-world impact.
LinkedIn
John Emmerson
Co-founder & COO
John is an operations expert with deep experience in delivering complex, large-scale events and driving operational efficiency. As COO, he is responsible for the end-to-end delivery of all aiblLIVE events and ensuring the highest standards of execution. John’s focus on process and systems ensures that every aibl experience is seamless, professional, and delivers maximum value for attendees, speakers, and partners.
LinkedIn
Terry O'Dwyer
Co-founder & Executive Director
Terry leads revenue and partnerships for aibl, bringing decades of experience in building strategic relationships in the B2B technology and media landscape. He is an expert in crafting high-value sponsorship and partnership programs that connect solutions providers with their ideal customers. Terry is dedicated to building aiblCONNECT into a thriving ecosystem that fosters co-created content, drives lead generation, and supports the growth of the entire mid-market AI community.
LinkedInGuided by the leaders shaping AI adoption
Our advisory board supports our strategy and delivers independent insights into our programmes, with leading AI specialists from multiple industries.
Tim Flagg
CEO, UKAI
Mina Dimitrova
Chief Strategy Officer, Super
Sara Maldon
Head of AI Automation & Transformation, Make.com
Ed de Minckwitz
Head of Public Policy, ServiceNow
Trudy Larsen
Director, Tray
Alison Wright
SMB Director, Microsoft UK
Neil Perkin
Curator & Moderator, Google Firestarter
Mick Hodgins
GM EMEA, Notion
Paul O’Sullivan
Head of UK AI Centre, Salesforce
Rich Exon
Founder, Joint
Ross Nichols
Co-Founder & CMO, Just Move In
Jenny Hemsley
Director of Finance, British Chambers of Commerce
Erin Young
Head of Innovation and Technology Policy, IOD
Russ Shaw
Founder, Global Tech Advocates
Colin Carmichael
Co-Founder, Business AI Alliance
Josh Wohle
CEO, Mindstone
Aaron Asadi
CEO, Enterprise Nation
Hannah Dawson
Founder and former CEO, Futril (acquired by Sage)
Nick Ulycz
Chief Operating Officer, Aldermore Bank
Join the leaders taking control of AI
Whether you’re just starting or scaling adoption, aibl gives you the clarity, confidence and capability to succeed.
Frequently Asked Questions
What is aibl?
aibl is a UK-based media and events company dedicated to helping mid-market and scale-up business leaders take practical action to adopt Artificial Intelligence. We provide clarity, confidence, and capability through our op
Who is aibl for?
aibl is built exclusively for leaders in the UK mid-market (typically £20m-£500m revenue) and high-growth scale-ups.
Our content and events are designed for business and operational leaders—not technical experts who are responsible for driving growth, efficiency, and transformation.
What makes aibl different from other AI media companies?
We are 100% focused on the practical application of AI in the mid-market.
Unlike others who focus on enterprise-level theory or generic hype, our insights are delivered by operators who have real-world experience deploying AI in mid-market businesses. Everything we do is designed to be actionable.
What are aibl's core products?
- aiblLIVE: Our flagship in-person conference in London, focused on practical AI adoption.
- aiblBRIEF: Our free multi-channel media platform, including a newsletter, playbooks, and research.
- aiblCONNECT: Our partner ecosystem that connects solution providers with our audience through co-created content and lead generation.
Who is behind aibl?
aibl was founded by a team of veteran B2B media and events professionals with decades of experience in building high-growth, transformational businesses. Our strategy is guided by a world-class advisory board of AI leaders from companies like Microsoft, Salesforce, Notion, and more.
How can I get involved with aibl?
Business leaders can subscribe to our free newsletter, the aiblBRIEF, or register for our next aiblLIVE event. AI solution providers interested in reaching our audience can explore partnership opportunities through aiblCONNECT.
How to Describe Us
aibl is the UK’s operator-led media and events platform helping mid-market and scale-up business leaders adopt AI with clarity, confidence, and capability.