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AI in Practice – Automating the First Layer of Customer Contact

AI in Practice – Automating the First Layer of Customer Contact

A technical lead working with a specialised UK eye clinic explains how they moved from a sticky-note reception...

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How to unfreeze managers and get AI deployed

How to unfreeze managers and get AI deployed

Your AI strategy has stalled - not because of the technology, but because of the people expected to make it...

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The Support Mirage

The Support Mirage

Why AI systems fail when they trust user labels A mid-market construction firm with £79m turnover and 297...

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Customer Playbook

Customer Playbook

How to fix “garbage in, garbage out” by giving AI better input instead of a bigger model.

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Productivity Playbook

Productivity Playbook

How leaders turn a fragile prototype into a digital workhorse they can trust.

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GTM Playbook

GTM Playbook

Why your AI tools are failing and how to get leadership to finally fund the “boring” foundational work.

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Why Your Agents Keep Losing Context (And How to Fix It)

Why Your Agents Keep Losing Context (And How to Fix It)

A mid-market marketing agency built a single agent to research target companies for outbound campaigns. On its...

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The Roleplay Dojo – How to Stop Practising on Your Best Leads

The Roleplay Dojo – How to Stop Practising on Your Best Leads

A Deal You Only Get One Shot At A UK logistics firm lost a £50,000 ARR deal after a polite but unsuccessful...

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The Brand Constitution: How to Automate Brand Governance

The Brand Constitution: How to Automate Brand Governance

The Hidden Editing Tax A mid-market brand used an agent to generate 500 product descriptions, finishing the...

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The Churn Hunter – Spotting Customers Who Are Leaving Before They Ghost

The Churn Hunter – Spotting Customers Who Are Leaving Before They Ghost

A Christmas Surprise During a December retention review, a mid-market IT provider found a problem hiding in...

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Why Your Agent Costs More Than You Think (And How to Fix It)

Why Your Agent Costs More Than You Think (And How to Fix It)

A 500 employee SaaS company built an agent to handle refund requests and in the demo, it looked great checking...

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Walk Into Every Sales Call Knowing the Prospect

Walk Into Every Sales Call Knowing the Prospect

As few as two or three of these sources per account gave a clearer picture of what each business was trying to...

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